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Business of TV Sport
Sportel Monaco 2011

TVP content to take Poland friendlies one game at a time

Polish public-service broadcaster TVP will show live coverage of today’s Poland-Cameroon international friendly after agreeing a one-off match fee with rights-holders Sportfive.
Sportfive has offered TVP a two-year deal for the rights for 12 Poland friendly matches in the run-up to Euro 2012, which Poland is co-hosting with the Ukraine, but TVP is at present content to buy the rights on a game-by-game basis. Upcoming friendlies in the next 12 months include games against Ukraine, Australia, Russia and Germany.

Sportfive acquired the rights from the football federation, Polski Związek Piłki Nożnej (PZPN), in a 10-year deal which began this year.