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Premier League renews with Win TV

English football’s Premier League has renewed its deal in China with incumbent broadcaster, pay-operator Win TV.
The new deal, running from 2010-11 to 2012-13, contains guarantees of at least one free-to-air match each week. The renewal is nonetheless something of a surprise, given the open criticism of the original deal by some of the larger Premier League clubs, which were upset by the lack of exposure provided by Win TV.

For more information see the next issue of TV Sports Markets.