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Business of TV Sport
Sportel Monaco 2011

Sevilla warns of “shit league” without fairer TV distribution

Jose Maria del Nido, president of Spanish La Liga Sevilla, has launched an outspoken attack on the unequal distribution of television rights in Spain, where Real Madrid and Barcelona account for about 50 per cent of the clubs’ combined revenues.
Speaking to Sevilla’s in-house television channel, del Nido warned that the league could break apart unless the big two clubs were willing to share their revenues. He said that La Liga clubs would “impose rules on the big two and, if they don’t accept them, we will have a league with 18 teams and they will have a magnificent league with two. Let’s see how interesting a Real Madrid-Barcelona game is after sixteen of them have been played.

Revealing that the other La Liga clubs had been in discussions regarding a break away league, del Nido added, “we’ve been working on it and conducting conversations in secrecy for many months. It would be good to make a decision now. I’m convinced that a league without Real Madrid and Barcelona would be tremendously competitive and we would sell the same number of match day tickets. The only thing we would lose is a 2,700 away ticket-allocation at Barcelona and Real Madrid – €600,000 – which is nothing to us.”

Del Nido concluded that, “This is a pie that we all have to share. These are our conditions for you [Real Madrid and Barcelona] to join us. The alternative is that they can play in the Monaco league, the French league, it doesn’t matter.

“It’s our responsibility that the league doesn’t become a two-club contest. If the title chase becomes a two-horse race and the other clubs play for the remaining positions, the league will be shit.”