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Business of TV Sport
Sportel Monaco 2011

Spanish win draws over 16 million viewers

Spain’s 1-0 win over Portugal in the World Cup’s first knockout stage was watched by 12.567 million viewers, a 71.2-per-cent audience share, on commercial channel Telecinco.
A further 796,000 watched the game on pay-television, with 400,000 watching on Sogecable’s dedicated football channel, Canal Plus Liga, and 396,000 on flagship channel Canal Plus. The combined audience across the three channels peaked at 16.567 million, an 82.1-per-cent audience share.