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Business of TV Sport
Sportel Monaco 2011

Zee spree for Ten Action

Indian cable and satellite broadcaster Zee has acquired the rights for Spanish football’s La Liga and this year’s Asian Games as part of plans to boost the satellite distribution of its struggling Zee Sports channel.
The channel is also to be rebranded as Ten Action, as Zee looks to capitalise on the successful Ten Sports brand. Zee extended its shareholding in Ten Sports from 50 per cent to 95 per cent earlier this year.

Zee Sports, which shows primarily Indian domestic football and overspill from the Ten Sports channel, has been unable to get carriage on the Tata-Sky direct-to-home platform, India’s third largest with just over five million subscribers. It is hoped the rebranding and new content will help change that.

For the full story see the latest issue of TV Sports Markets.