Sign up for the new TVSM DAILY service

Business of TV Sport
Sportel Monaco 2011

Italy’s Serie A close to several more new-media deals

Italy’s top football league, Lega Serie A, is close to signing further mobile and internet deals for the next two seasons, 2010-2011 and 2011-2012.
It is in advanced negotiations with Telecom Italia Mobile (TIM) for mobile rights, and with the newspapers Tuttosport and Corriere dello Sport for internet rights. TIM is the main sponsor of the league and the Coppa Italia. The league has already signed a mobile rights deal with Vodafone and an internet deal with the RCS Group, publishers of the Gazzetta dello Sport newspaper.