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Business of TV Sport
Sportel Monaco 2011

ARD/ZDF cutting top sports costs

ARD and ZDF are looking to break the trend of escalating sports rights costs for major events, taking a hardline stance in talks for football’s Euro 2012 and the 2014 and 2016 Olympics. By James Pickles
Vol. 13, Issue 19
Date published: 
23 October 2009

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