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Business of TV Sport
Sportel Monaco 2011

Beijing success opens door for Fifa's record deal

The success of Fifa in attracting a record television rights fee in China in its recent deal for the 2010 and 2014 World Cups may owe something to the IOC and the success of the Beijing Olympics. By James Pickles
Vol. 13, Issue 21
Date published: 
20 November 2009

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