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Business of TV Sport
Sportel Monaco 2011

IEC picks up baton after falling viewing limits EBU appetite

The IAAF had little alternative but to award a four-year contract for the European and African media rights for its top events to the IEC in Sports agency after the final offer from the EBU, its long-term partner and the only other realistic bidder, was some 35-per cent lower than what it pays now. By James Pickles and Kevin McCullagh
Vol. 13, Issue 19
Date published: 
23 October 2009

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