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Business of TV Sport
Sportel Monaco 2011

Tour gets audience boost in time for EBU negotiations

German and Spanish audiences for the Tour de France increased by over 20 per cent this year, giving the Amaury Sport Organisation a shot in the arm, with negotiations for a new deal expected before 2011 Tour. By Kevin McCullagh
Vol. 14, Issue 15
Date published: 
13 August 2010

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