The Business of TV Sport
Live sport is becoming ever more valuable for broadcasters. For free-to-air broadcasters, the unique time sensitive nature of sports means that companies can bring in good advertising revenue. For pay-operators, regular live action provides an appointment to view to attract subscribers.
Rights-holders for major events have been at the cutting edge of rights exploitation for the last two decades and much can be learned from studying their responses to changing media markets. At the same time, many second-tier sports have come up with creative solutions to enhance media coverage and drive revenues.
The Business of TV Sport allows you to benefit from expert analysis, enabling you to maximise your revenues in a very competitive marketplace.
The Business of TV Sport: Values and Strategies for Television and New Media Rights, a new report from the publishers of the highly acclaimed TV Sports Markets newsletter, looks at the strategies, business models and trends behind arguably the most lucrative sector in sport. This report:
- Explains how broadcasters and content providers value sport, providing you with an understanding of how their business models drive sports-rights acquisitions
- Investigates the key factors which shape the media-rights strategy of rights-holders and how federations and organising bodies adapt their sports to increase exposure and revenue
- Details the myriad methods used by rights-holders to maximise revenue based on a comprehensive analysis of the sales strategies used by some of the top sports leagues and federations
- Explores the various ways rights holders exploit their media rights beyond traditional television – internet, mobile, own channels
- Analyses the impact of legislation on the sale of media rights
Written by Frank Dunne, former editor of the TV Sports Markets newsletter and an established and respected commentator on the major developments in the television sports-rights industry, the report is based largely on two sources of information – in-depth interviews with front-line industry decision-makers and the extensive and unrivalled archive of data and analysis from the TV Sports Markets database.
The report includes a large number of case studies featuring rights properties such as English football’s Premier League, cricket’s Indian Premier League, Formula One motor racing, UEFA Champions League, the Olympic Games, the IAAF Diamond League, motor racing’s A1GP and Superleague Formula, GAISF/Sportaccord, rugby league’s Super League, France’s Ligue 1 and the Dutch Eredivisie.
For more information about this report, please contact Paul Santos
Email paul.santos@tvsportsmarkets.com or telephone +44 (207) 954 3483