Global Sports Media Consumption Report 2011

Across the sports media industry, there is a groundswell of opinion that sports media coverage is in the middle of a profound transformation – that the industry is on the cusp of a truly converged media age which will offer sports fans greater choice and better quality than was thought possible even just a few years ago.

With technology driving the pace of change in the sports media industry faster than ever before, understanding how the media habits of sport consumers is changing is important for all commercial stakeholders in sport – broadcasters and content buyers, sports federations, clubs, sponsors and brands.

The first edition of this annual report by PERFORM, KantarSport and TV Sports Markets provides key data on the behaviour of sports fans and their media consumption in eight of the world’s biggest media markets, providing an understanding not only of general trends and consumption patterns across the globe but also the variations between different markets, making the report a must-have for any executive whose business is related to sports media coverage.

Did you know:

- Fans consume between six to 10 hours per week of sports media and television remains the dominant way to follow sport

- Half of sports fans follow sport online and half of those have done so in the last two years

- Online and print are neck and neck but sports fans spend more time consuming sport on the web

- Broadcast and publisher/newspaper websites remain the dominant sites for fans to consume sport online

- Consuming sport via mobile is growing, especially in markets such as Italy, Brazil and China

- IPTV growing in importance for sports fans to consume sport in markets such as China and Italy

- Profile of a sports fan online and on mobile is young and affluent – great opportunity for marketers

- Fans generally not willing to pay for content and are willing to watch with advertising

- Large number of fans who watch live claim not to pay for it and watch via unofficial sites

To get more insight into these findings, order your copy of the Global Sports Media Consumption Report now!

For more information about this report, please click here