International TV Rights: Spanish Primera Liga

The selling of international television rights for top European football leagues is a rapidly-growing, big-money business. In the last five years, international rights fee revenue for Europe’s top five domestic leagues has risen over 150 per cent, from about $286 million in 2003-04 to about $730 million for the 2008-09 season. By the time the English Premier League and Spanish Primera Liga conclude its international sales, revenues are likely to comfortably exceed $1 billion annually.

The Spanish Primera Liga is set to come to market in 2009 to sell its international TV rights. Bidding will be fierce as the rights form part of an elite group of properties which act as killer content for broadcasters and media groups around the world.

Knowing the rights fee for what was paid for the rights last time round will be crucial information for any major player in the sports rights market. The highlight of this report is a comprehensive breakdown of every international deal signed by the league, including the rights fee paid – the only place where all rights fees for can be found, making it a must-have reference tool for any serious bidder.

This 20-page mini-report not only provides the hard-to-obtain fees paid for television and new media rights around the world under the present contract period, but also provides an insight into how the league tendered the rights last time – detailing in particular the rights packages and bidding process – as well as pinpointing the competitive markets in next year’s sales process.

The report also provides an overview into the sale of international football rights, giving the report buyer a more detailed insight into the booming market for top, killer content.